Sure, it is difficult to compete with the marketing budgets of behemoths such as Match.com; however there is still a large market for unique dating websites that focus on something specific.
For example, in the UK there are always adverts for uniform dating websites.
And who knows, perhaps you could go down the freemium route and develop the next Plenty of Fish.
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It’s easy to use, can handle tens of thousands of members, includes complete technical support, free installation, setup and a 10 day no questions asked money back guarantee.
The software can be installed on any of the v Plus or v Plus Adult platforms and caters to all 6 skins, so that your brand image is maintained.
The features and functionality is a subset of the existing site software, however the software is optimised for fast download, easy navigation and simple features..
Still, I got an inside view of how profitable the niche can be.
Rather than refer people to other dating services, why not start your own?
It is estimated that the US market alone is worth more than billion (which explains why there are so many advertisements for dating websites online!! I tested the dating niche myself a few years back by launching a small dating review website.