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Of all these people, they all say that the other sites are not good (except a couple said e-harmony is okay). 90% of the women are there hoping to meet their future husband.
And 90% of the men are there hoping to get boinked that night.
According to forecasts from and Plenty of Fish, two of the country’s largest dating sites, the single most popular time for online dating — the window when the most people sign up, log on and poke around — will be Jan. Zoosk, another data-focused dating site, backs that estimate up; in 2014, it’s most trafficked time was on the Sunday after New Year’s.
In terms of the number of fish in the sea, it’s all downhill from there.
Across the board, dating sites see way more action between New Year’s and Valentine’s Day than they do any other time of the year.
In other words, millions of people contemplating their return to work on Sunday, hanging out with their cats or their parents or their platonic roommates, will despair and decide to “try out” online dating, after all. 14 passes without utter disaster, millions of people will give up on love/Internet dating. (Sniff.) Interestingly, this cycle doesn’t just play out on dating sites — in fact, it’s far broader than that.
Researchers have also observed a post-holiday spike in searches for porn, for instance, and a 2012 study by Facebook’s data team found that people are far more likely to change their relationship status in January or February than they are at any other time of year.
Offline, the holiday season tends to see a jump in both condom sales and conceptions.
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But now that I know it comes with the potential to be a part of a viral text chain, well…OK, I still won't change my mind.