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But soon you might be getting familiar with another, especially if you live in Asia: We Chat.

Operating a chat application in China requires following laws and regulations on content control and monitoring.

Accordingly, the popularity of We Chat has also been met with suspicions of surveillance and media reports of censorship.

Through We Chat, they managed to gain more than 130k followers on We Chat and 2 million guest arrivals from China at Airbnb listings worldwide. Many American companies looking at the Chinese market have been creative in using We Chat — often times even before they establish a local office.

In fact, businesses have used We Chat to 1) spread awareness, 2) enhance engagement, 3) drive revenue and 4) provide value-added services for the vast market in China. Spreading Awareness Airbnb first launched its We Chat public account in September 2014, just one day before the Mid-Autumn Festival.

微信 in Chinese), is the dominant chat application in China and fourth largest in the world, with 806 millionmonthly active users.

We Chat encompasses more than just text, voice, and video chat; it includes a rich set of features such as gaming, mobile payments, and ride hailing, which make it more of a lifestyle platform than a mere chat app.

The Great Firewall has long been used to suppress China's predilection for porn, though VPNs have been used to sidestep that sort of censorship for just as long.

It's almost a rite of passage for foreigners in the country cut their teeth on a proxy service so they can still enjoy their smut, or beloved episodes of . What's less clear is whether this move will see users in China jumping ship to more secure services like Telegram.

This also happens to be the second busiest traveling season for Chinese tourists (given that it’s a 3-day holiday followed by Golden Week’s 7-day holiday in October).

As a result, Airbnb’s optimal launch time allowed it to fully capture the two busiest times of travel in China.

But uniquely, there are functions that allow you to speak to a group of friends (turning your phone into a walkie-talkie) and to chat one-on-one using quick audio snippets instead of text — extremely useful when you’re too distracted to concentrate on writing an SMS, or if you’re writing in Chinese characters, which takes longer using a standard alphabet.