As smartphone adoption rises, the mobile online dating business has continued to boom.In fact, IBISWorld reports that its annual revenue sits at billion a year in the United States, with annual growth just shy of 5 percent between 20.In a 2015 survey, Pew Research Center found that 15 percent of Americans had tried online dating.
Similarly, female-friendly dating app Bumble announced plans to launch Bumble Bizz, a separate section of the app where women can make professional connections (like the Bumble dating app, the woman must reach out first). On the surface, these brand extensions might seem to violate the rules around mixing business and pleasure.
Still, online dating apps and websites use complex algorithms for matching people and assessing compatibility, so professional networking and job hunting are logical uses of that technology.
Talk to local tech experts or business professors about whether this approach is likely to work, whether they foresee other dating sites following suit and why.
TV ads for Christian singles and other niches seem to be proliferating, so perhaps exploring niche online dating sites and especially those that are popular in your neck of the woods or based locally could be fodder for a story.
From ghosting to asking to split the check, 2016 was a year of dating don’ts.
Experts linked daters’ general sense of feeling burned out from online dating to negative trends that appeared in the past year.
This means a lot of first dates, and not many second dates, as noted by Jess Mc Cann, author of “You Lost Him at Hello: From Dating to ‘I Do’ — Secrets from One of America’s Top Dating Coaches.” Mc Cann has seen an increase in ghosting, or cutting off communication and suddenly disappearing, among her clients’ dates, citing it as a major reason some are losing faith in online dating. Yes, Tinder.] More first dates means men are less likely to pick up the check.
“I have seen an increase in my clients saying, ‘I asked him if he wanted to split it and he said sure,’ ” Jacoby says.
It’s not hard to imagine strangers going on dates in a shared virtual venue - not only would it be useful for long-distance daters, it could also help promote the privacy and safety of users.
Troll Takedown Online abuse continues to be a problem.
And more important, when did it become OK to finally stop lying to our parents about how we met our significant others?